Email Marketing 101: How to Start an Email List for Beginners
Building an email list is one of the smartest moves you can make for your business. Whether you’re launching an online store, starting a blog, or growing a small business, having a direct line of communication with your audience is invaluable. In fact, an email list is one of the most effective tools for engaging with your audience and driving sales.
But how do you start an email list as a complete beginner? Don’t worry—it’s easier than you think. In this guide, I’ll walk you through the basics of getting started, highlight some trusted online mailing list providers (including the one I personally use, Aweber), and share real-life tips to ensure you’re on the right track.
1. Why You Need an Email List
Before diving into the “how,” let’s talk about the “why.”
Social media is great, but algorithms change, and you don’t own those platforms. Your email list, on the other hand, is yours. It’s a reliable way to connect with your audience, share updates, and promote your products or services. Plus, email marketing often has a much higher return on investment (ROI) than other marketing methods.
2. Choose an Online Mailing List Provider
The first step to starting an email list is selecting a platform to manage your subscribers and campaigns. Here are three excellent options:
Aweber (My Go-To Choice)
Aweber is beginner-friendly, affordable, and packed with features. It offers customizable templates, automated sequences, and easy integration with websites and social media. Their drag-and-drop editor makes creating professional emails a breeze, even if you’re not tech-savvy.
Mailchimp
Mailchimp is another popular option, especially for those just starting out. It has a free plan that’s great for small lists, along with tools for creating landing pages and automating email campaigns.
ConvertKit
If you’re a blogger or content creator, ConvertKit is a fantastic choice. It’s designed to help creators connect with their audience and monetize their work. While it has fewer design options than Aweber or Mailchimp, it shines in automation and segmentation.
Pro Tip: Start with the free trial offered by most platforms to explore which one fits your needs best.
3. Create a Lead Magnet
Now that you’ve chosen your platform, it’s time to entice people to sign up for your email list. The easiest way to do this is by offering a lead magnet—a free resource that provides value in exchange for their email address.
Examples include:
- A downloadable PDF guide or eBook
- A free webinar or video tutorial
- A discount code or free shipping for eCommerce businesses
For example, when I started building my list, I created a simple ebook give away. It was something my audience found useful, and it helped me quickly grow my list.
Actionable Tip: Make your lead magnet highly relevant to your audience’s needs and easy to deliver digitally.
4. Set Up a Signup Form
Next, you’ll need a place for people to sign up. Your online mailing list provider will have tools to help you create forms. Place these forms on:
- Your Website: Add a signup box to your homepage, blog sidebar, or a dedicated landing page.
- Social Media: Share signup links in your bio or posts.
- Pop-Ups: Use pop-ups sparingly to capture attention without being intrusive.
5. Write Your Welcome Email
Your welcome email sets the tone for your relationship with your subscribers. It should:
- Thank them for joining
- Deliver your lead magnet (if applicable)
- Introduce yourself and your business
- Give them an idea of what to expect from your emails
For example, my welcome email starts with a warm “Hello!” and thanks my subscribers for joining. I then share a quick story about why I started my business, followed by a link to the free checklist I promised.
6. Keep Your Subscribers Engaged
Once people join your email list, keep them engaged by sending regular emails. Aim for consistency—whether it’s weekly, bi-weekly, or monthly updates.
Content ideas include:
- Helpful tips or how-to guides
- Updates about your business
- Exclusive offers or promotions
Pro Tip: Track your email open and click-through rates to see what resonates with your audience.
7. Clear Indicators You’re on the Right Track
As a beginner, it’s easy to wonder if you’re making progress. Here are some signs that your email list is headed in the right direction:
- Steady Growth: Even a few signups per week is a good start.
- High Engagement: Subscribers are opening and clicking your emails.
- Positive Feedback: People respond to your emails or mention your list as valuable.
Final Thoughts about Starting Mailing Lists
First, I believe you should add this to your New Year Goals & Success list. Starting an email list may feel overwhelming at first, but it’s one of the most impactful steps you can take for your business. By choosing the right online mailing list provider (Aweber, Mailchimp, or ConvertKit), creating a compelling lead magnet, and staying consistent, you’ll build a list of engaged subscribers who are excited to hear from you.
Remember, every big list started small. Focus on delivering value, and your email list will grow over time. Ready to get started? Your first subscriber is just a click away!